Now in open beta · New: Playbook 2.0

An AI growth team for your DTC brand. Without the agency.

Ujourney is an AI growth team for DTC brands. Agents research your products, launch campaigns on Google and TikTok, and run the same playbooks a senior media buyer would — continuously, at 3am, without Slack pings.

14-day free trial No credit card Live in < 10 min

Trusted by 140+ DTC brands

Alder & CoMireilleHalcyonLoomworkFerral

control room · today

Pacing Watchdog

Analyzing Desk Lamp — Prospecting

~2m

Today4 things need you

Linen Pillowcases · Spring Search

3.8×

+0.4

Ceramic Mug Set · Retargeting

5.2×

+0.9

Arc Desk Lamp · Prospecting

2.1×

−0.3

Spend

$12.4k

ROAS

3.8×

Conv

1,226

CTR

4.2%

Just now

Scaled Ceramic Mug Set +20% — ROAS held 72h.

How it works

Four steps. You do two of them.

Most ad platforms are “build your own cockpit” kits. Ujourney is closer to a colleague — one who already knows how to launch a campaign and won't forget about it on Friday.

Drop in a product

Paste a Shopify URL or pick from your catalog. Ujourney reads reviews, listing copy, and competitors to build a USP sheet you can actually argue with.

✓Listing + 250+ review synthesis

✓USPs scored for defensibility

✓Angle library ready in ~6 min

Pick a playbook

Battle-tested plays live in the library — cold prospecting, retargeting, creative fatigue rotation. Or start from scratch and save your own.

✓12 built-in growth playbooks

✓Editable step by step

✓Tracks runs + success rate

Agents launch it

We draft ad groups, write copy, set budgets, and push to Google / TikTok via API. You approve, or let it run on autopilot.

✓Live in 10-15 minutes

✓Pre-flight policy checks

✓Full audit log

The watchdog keeps going

Agents watch pacing, frequency, ROAS, and creative fatigue 24/7. They scale what works, pause what doesn't, and tell you what they did.

✓Auto pause / scale rules

✓Creative rotation on fatigue

✓Weekly digest in Slack

Product tour

Playbook automation is the core. The rest is the view.

Playbook · running

Weekly pacing review

Trigger: every Monday, 9:00 · 6 steps · avg 11 min

Pull pacing + ROAS for all active campaigns

Google Ads API

0.8s

Flag any ad set under 70% pacing or below 2× ROAS

Rule engine

0.1s

For each flagged set → check creative fatigue signal

Creative Rotator agent

—

Swap fatigued creatives from approved shelf

Asset library

Queued

Pause sets with no shelf alternatives + notify owner

Slack · #growth

Queued

Log actions + write weekly digest entry

Ops log

Queued

Why this matters

Every playbook is a repeatable operation — chain agents, APIs, and decisions into a single run you can schedule, trigger, or inspect.

TriggersSchedule · event · manual · webhook

ComposesAgents, API calls, rules, approvals

ObservesStep-by-step log, retry on failure

AdaptsBranch on metrics, A/B on outcomes

Last run · 4 days ago

Paused 2 under-pacing ad sets, rotated 4 fatigued creatives, saved $1,840 in projected wasted spend.

Agents

Small specialists. Running all the time.

Each agent does one narrow thing extremely well. You can pause, tune, or retire any of them — nothing is magic, everything is inspectable.

Pacing Watchdog

Flags pacing drift and ROAS anomalies every hour. Pauses campaigns that cross your red-line rules.

USP Miner

Reads product reviews, competitor copy, and forum threads to surface the angles actually resonating.

Creative Rotator

Watches frequency + CTR decay. Swaps in fresh creatives from the shelf before fatigue hits.

Budget Pilot

Compounding +20% moves on ad sets holding target ROAS for 72h. Never moves alone — you confirm.

Playbooks

The moves your best media buyer always remembers to make.

Reusable operations — launch sequences, review rituals, scale rules. Run manually, schedule, or trigger on events. They never forget.

New product → launch-ready

6 steps · ~28 min

&nearr;

Weekly pacing review

4 steps · ~11 min

&nearr;

Creative fatigue rotation

5 steps · ~19 min

&nearr;

Scale winning ad sets

3 steps · ~6 min

&nearr;

Browse the full library →

Pilot customers

Numbers from the first 140 brands.

5.2×

ROAS IN 28 DAYS

“We retired our agency after 6 weeks. The playbooks catch things our humans missed.”

— Head of growth, home goods DTC

−41%

CAC ON COLD PROSPECTING

“Creative rotator alone paid for the year. It swapped 8 creatives before I'd noticed fatigue.”

— Founder, beauty brand (7-figure)

18h

BACK PER WEEK

“I used to do a Monday pacing review that took a whole morning. Now it runs at 9:04am and pings me when something is actually wrong.”

— Ops lead, agency managing 12 brands

Pricing

Priced like a teammate. Not a platform tax.

Flat monthly. No per-seat, no per-campaign, no % of ad spend. First 14 days are on us.

Solo

For founders running their own ads.

$199/ month

✓Up to $20k monthly ad spend

✓3 active campaigns

✓All core agents

✓5 playbook runs / week

✓Email support

Start free

Stop watching the dashboard. Let the agents run it.

Setup is 10 minutes. Cancellation is one click. First 14 days are free.

Start free Talk to founder